Zapatio

The Sneaker Price Comparison Website

Built on: Sketch

Project Overview

The second hand sneaker market is extremely difficult to navigate and it can be hard to know where to buy from and how to not overpay.

Zapatio is a price comparison website to compare the prices of expensive sneakers, only from reputable sources.

The UX research for this project took around 2 weeks.

The Problem

Trying to find the best price between many reselling websites: constantly switching between websites and comparing prices is overwhelming and time consuming.

The Goal

Creating a platfrom where you can find the best price for the next sneaker you’re looking to buy.

User Research

Entering the Project

Entering this project I had a clear idea of where the user research was going to go, as the pain point is something I personally struggle with.

Although, during research my design bias was squashed as I found out about the large array of potential users besides myself.

Empathy Mapping

Findings

Joe collects for a hobby and a passion for sneakers.
He is saving for each new pair, and buying a new pair is a big deal.
He has a lot of anxiety around the sneaker market

Findings

Ian needs to stay on top of trends to grow his social media.
He is constantly buying new sneakers, to keep his viewers interested.
He has a lot of drive for growth.

Big Ideas

Brain dumping all my ideas and choosing the most feasible options.

No idea was a too outgoing here.

Information Hierarchy

Graphing all the ideas from which one occurs the most often down to which occurs least often

This exercise helped me know where to invest my time and which functions would carry more weight.

Scenario Mapping

Buying Sneakers

Here I plot out every step when our average sneaker head ‘joe’ wants to buy a new pair of sneakers

With this information I understood the user and their pain points better.

Pain Points

Constantly checking pages to monitor price changes.

Watching 10 minute comparison to legit check the sneakers - Anxiety around authenticity.

Unsure on where to buy in the first place.

Card Sort

After asking core users to organise functions of the website into catagories, I compiled the most common combinations to determine the websites architecture.